According to @timnitGebru, victims of the Tigray genocide inundated an office with calls, leading to a staff member's dismissal within a week. Gebru emphasizes that individuals involved were not mere observers but actively orchestrated genocidal campaigns, even traveling to Ethiopia and Eritrea to manipulate victims. This underscores a growing trend where technology and social media platforms are leveraged for both coordination of humanitarian responses and, alarmingly, for misinformation or manipulation during crises. The incident points to urgent business opportunities in AI-driven content moderation, real-time crisis detection, and ethical risk assessment tools for global organizations, as cited from Timnit Gebru's report (source: @timnitGebru on X, September 7, 2025).