According to Sawyer Merritt on Twitter, Halloween 2025 highlights how AI-driven marketing campaigns are transforming seasonal retail and entertainment industries by personalizing customer experiences, optimizing product recommendations, and enabling dynamic content creation. Businesses leveraging artificial intelligence for Halloween-themed promotions have reported increased user engagement and higher conversion rates, demonstrating the growing impact of AI on holiday marketing strategies (Sawyer Merritt, Twitter, Oct 31, 2025).