According to Jeff Dean on Twitter, Ultra subscribers have begun receiving access to new advanced AI model features, signaling a move towards premium, tiered access in AI services (source: Jeff Dean, Twitter, August 28, 2025). This development highlights a growing trend in the AI industry where companies are introducing exclusive capabilities for higher-tier subscribers, enabling enhanced productivity tools and faster inference times. The business opportunity lies in offering differentiated AI services and premium subscriptions, which can drive recurring revenue and foster user loyalty in enterprise and developer markets.