According to @pictoryai, the company utilized its own API to develop a major new AI-powered video feature, highlighting the importance of internal innovation and cross-team collaboration in the AI video industry (source: @pictoryai, May 27, 2025). The event, part of their recent offsite, underscores the growing trend of companies tapping proprietary AI APIs to accelerate feature development, improve product differentiation, and unlock new business opportunities. This approach not only streamlines the development cycle for AI video solutions, but also positions Pictory AI to address evolving market demands for automation in video content creation. Such advancements represent a practical path for AI startups and enterprises seeking to enhance product offerings and improve scalability through in-house AI technology.