According to Sam Altman (@sama), OpenAI has introduced a lightweight version of the memory feature to the free tier of ChatGPT as of June 3, 2025 (source: Twitter). This feature enables ChatGPT to remember user preferences and past interactions, enhancing personalization and user retention. The rollout marks a significant step in democratizing advanced AI capabilities, previously exclusive to paid users, thereby expanding potential user base and engagement. For businesses, this development opens new opportunities for AI-driven customer support, personalized marketing, and enhanced productivity solutions, while setting a precedent for scalable AI memory features in consumer-facing applications. The move is expected to drive higher adoption rates and foster innovation in AI-powered SaaS models (source: Twitter).