According to @PicLumen, an AI-generated visual of a Nike concept store in the desert, created using their Primo model, demonstrates how artificial intelligence is transforming retail design and visualization (source: PicLumen Twitter, July 1, 2025). By leveraging generative AI, brands can rapidly prototype innovative store concepts, test customer engagement in virtual environments, and reduce the costs of physical mockups. This trend opens up new business opportunities for AI-driven design tools in the retail and architecture sectors, enabling faster market adaptation and more personalized customer experiences.