According to Google DeepMind, their latest AI-powered tool allows users to effortlessly insert or remove objects and characters in videos, ensuring consistency and style matching throughout the scene (source: @GoogleDeepMind, May 21, 2025). This technology enables practical applications such as removing unwanted elements like a spaceship from a backdrop or adding new items, such as a rubber duck, to dynamic shots. The innovation significantly reduces manual editing time and opens new business opportunities for video production companies, marketing agencies, and digital content creators seeking efficient, high-quality video manipulation solutions.