According to ElevenLabs (@elevenlabsio), the integration of conversational AI technologies such as Shopify Storefront MCP and ElevenLabs Agents is shaping the future of commerce by enabling more interactive and personalized online shopping experiences. These AI-driven solutions allow businesses to automate customer interactions, provide real-time product recommendations, and streamline purchasing processes, offering significant opportunities for retailers to increase engagement and drive sales (source: ElevenLabs Twitter, Nov 6, 2025).