According to Sundar Pichai, Veo 3 and Veo 3 Fast are now generally available in the Gemini API, unlocking advanced generative AI video capabilities for developers and businesses. The update introduces vertical format outputs (9x16 aspect ratio) and 1080p HD resolution, directly addressing developer demand for mobile-first and high-quality content generation. Additionally, pricing has been reduced by nearly half, significantly lowering entry barriers for startups and enterprises looking to leverage AI-powered video creation. These enhancements are expected to accelerate the adoption of AI-generated video in advertising, social media, and digital marketing segments, providing new business opportunities for content automation and scalable creative workflows (Source: Sundar Pichai, Twitter, Sep 8, 2025).