According to @0xferg, Web2 games spend over $300B per year on interruption marketing, while Web3 games leverage rewards to achieve lower CPMs and build incentivized evangelists who market on their behalf (source: @0xferg). According to @0xferg, major studios will realize within five years that the legacy interruption model is unworkable, implying a structural user acquisition advantage for Web3 gaming that is directly relevant to trading assessments of growth and monetization efficiency in crypto-native games (source: @0xferg).

According to @0xferg, web3 UA is roughly ten years ahead of web2 while web2 companies still spend over $300B annually on UA, highlighting scope for budget reallocation toward more efficient web3 UA strategies; source: @0xferg on X, August 11, 2025. He asserts those budgets will move to the most efficient approach available, with US regulatory changes prompting US web2 firms to launch infofi UA campaigns by EOY; source: @0xferg on X, August 11, 2025. He frames EOY as a near-term catalyst for web3 UA adoption and ad-spend reallocation that traders can time against regulatory progress; source: @0xferg on X, August 11, 2025.