According to Greg Brockman (@gdb), OpenAI has announced a partnership with Mattel to integrate advanced AI technology into Mattel's product lines. This collaboration is expected to drive innovation in smart toys and enhance interactive experiences, leveraging AI capabilities to create new digital assets. Traders should note that such AI-driven partnerships can positively influence sentiment towards AI-related cryptocurrencies, particularly those supporting digital collectibles and NFT ecosystems, as increased demand for tokenized assets could follow this integration (Source: Greg Brockman, Twitter, June 12, 2025).