According to @AltcoinGordon, Ferrari accepts ETH payments across the U.S. and Europe (source: @AltcoinGordon). Reuters reported Ferrari began accepting BTC, ETH, and USDC in the U.S. in Oct 2023 and expanded the program to European dealers in 2024 (source: Reuters). Reuters also noted Ferrari uses BitPay to process crypto transactions, and BitPay’s merchant documentation confirms merchants can settle in fiat, which typically limits sustained net buy pressure on ETH during checkout (source: Reuters; source: BitPay merchant docs). For traders, this is a real-world adoption catalyst that can support the Ethereum narrative during risk-on phases, but spot impact likely hinges more on marketing-driven demand than on structural on-chain sinks due to fiat settlement (source: Reuters; source: BitPay merchant docs). Ferrari delivered 13,663 cars in 2023, suggesting total potential crypto-paid volume remains modest even if adoption grows from a low base (source: Ferrari 2023 Annual Report).