According to @rovercrc, Gucci now accepts cryptocurrency payments including ETH and DOGE at select U.S. stores, with the update shared as breaking news on August 29, 2025 on X (source: Crypto Rover on X). This report aligns with Gucci’s previously announced 2022 pilot to accept crypto at selected U.S. locations via BitPay, which included major coins such as ETH and DOGE (sources: Gucci Newsroom; BitPay official update). For trading, confirmation from Gucci or BitPay should be obtained before positioning, and traders should verify store-level coverage and supported coin lists via official channels (sources: Gucci official channels; BitPay official announcements).

According to @AltcoinGordon, Ferrari accepts ETH payments across the U.S. and Europe (source: @AltcoinGordon). Reuters reported Ferrari began accepting BTC, ETH, and USDC in the U.S. in Oct 2023 and expanded the program to European dealers in 2024 (source: Reuters). Reuters also noted Ferrari uses BitPay to process crypto transactions, and BitPay’s merchant documentation confirms merchants can settle in fiat, which typically limits sustained net buy pressure on ETH during checkout (source: Reuters; source: BitPay merchant docs). For traders, this is a real-world adoption catalyst that can support the Ethereum narrative during risk-on phases, but spot impact likely hinges more on marketing-driven demand than on structural on-chain sinks due to fiat settlement (source: Reuters; source: BitPay merchant docs). Ferrari delivered 13,663 cars in 2023, suggesting total potential crypto-paid volume remains modest even if adoption grows from a low base (source: Ferrari 2023 Annual Report).