According to @0xferg, Web2 games spend over $300B per year on interruption marketing, while Web3 games leverage rewards to achieve lower CPMs and build incentivized evangelists who market on their behalf (source: @0xferg). According to @0xferg, major studios will realize within five years that the legacy interruption model is unworkable, implying a structural user acquisition advantage for Web3 gaming that is directly relevant to trading assessments of growth and monetization efficiency in crypto-native games (source: @0xferg).