According to @business, Bloomberg highlights how Fairlife, linked with Coca-Cola KO, helped set off a U.S. protein beverage boom, indicating a demand shift within the dairy industry toward higher-protein ready-to-drink products (source: Bloomberg/@business). For traders, the post flags KO’s strategic exposure to Fairlife and the protein category as a potential driver of category momentum tracking in consumer staples equities, though the post itself provides no specific financial metrics or guidance (source: Bloomberg/@business). The post does not indicate any direct cryptocurrency market impact or token exposure related to the dairy and protein beverage trend (source: Bloomberg/@business).