According to @EricBalchunas, Waze routed him around the Philadelphia Marathon in 15 minutes versus roughly 45 minutes previously and he ranks it a top five app, highlighting strong real-world routing efficiency, source: @EricBalchunas on X, Nov 23, 2025. Waze has been part of Google since its 2013 acquisition, tying navigation engagement to Alphabet’s Google Services ecosystem that monetizes primarily through advertising, source: Google Official Blog, June 11, 2013; Alphabet Inc. 2024 Form 10-K. Alphabet has completed over 250 acquisitions, underscoring the scale of its M&A-driven product ecosystem that includes Waze, source: Wikipedia, List of mergers and acquisitions by Alphabet, accessed Nov 2025. For trading context, Waze and Google Maps provide local advertising inventory via Waze Ads and Local Search Ads (promoted pins), linking map usage to ad impressions and local business spend within Google Services revenue, source: Waze for Brands Ads documentation; Google Ads Help on Local Search Ads; Alphabet Inc. 2024 Form 10-K. Crypto market impact appears limited from this update as BTC’s correlation with major U.S. tech equities has been low in 2024, reducing direct spillovers from single-name headlines like GOOGL, source: Kaiko Research 2024 on BTC–equity correlations.