According to @StockMKTNewz, citing Bloomberg, Google (GOOGL) considered selling parts of its ad tech business to address antitrust concerns in the U.S. and Europe (Source: Bloomberg). Bloomberg reports that an outside lawyer for Google said the U.S. Department of Justice is seeking a full technical separation and divestiture of Google's advertising exchange, AdX (Source: Bloomberg). The agency and Google are set for a two-week hearing starting next week to determine whether divestitures are required after a judge ruled Google illegally monopolized two advertising technology markets (Source: Bloomberg). The hearing establishes a defined timeline for potential structural remedies, including a possible AdX divestiture, which is directly relevant to GOOGL equity holders and ad-tech peers (Source: Bloomberg). Correlations between U.S. tech equities and crypto assets have been documented, meaning shifts in mega-cap tech sentiment can influence crypto market risk appetite, while the Bloomberg report itself does not mention crypto assets (Source: IMF; Source: Bloomberg).

According to @business, a Google lawyer said the company considered selling parts of its ad tech business to address antitrust concerns in Europe and the United States, source: Bloomberg @business. The source adds that the U.S. Department of Justice is pursuing a remedy to force the sale of Google’s advertising exchange, which goes further than Google’s contemplated divestitures, source: Bloomberg @business. For traders, the gap between Google’s proposed fixes and the DOJ’s requested remedy underscores ongoing antitrust event risk for Alphabet (GOOGL) tied to potential structural changes in its ads stack as described by the source, source: Bloomberg @business. The source did not reference cryptocurrencies or digital-asset markets; any crypto market impact was not specified, source: Bloomberg @business.