According to @DecryptMedia, Yield Guild Games (YGG) has launched YGG Play, a specialized game publishing division focused on developing and promoting games that cater to degen culture and crypto-native players. The first project, LOLLandGame, is tailored for experienced crypto traders and gamers, aiming to deepen engagement within the Web3 ecosystem rather than seeking broad mainstream adoption. This strategic pivot could increase on-chain activity and user retention in play-to-earn gaming sectors, potentially driving higher transaction volumes and liquidity for associated in-game tokens (Source: DecryptMedia, Twitter/@0x_exitnode, @gabusch).

According to @GamesBeat, Yield Guild's (@YieldGuild) decision to launch LOLLandGame is rooted in its strong crypto-native and play-first community ties, as stated by @gabusch. This strategic move into game publishing leverages Yield Guild's established presence in the blockchain gaming sphere, potentially increasing user engagement and token utility within its ecosystem. For traders, the launch signals possible upward momentum for YGG tokens and could drive renewed interest in gaming-related crypto assets. Source: @GamesBeat (@deantak), Twitter.