According to @0xferg, mainstream audiences describe the sector as 'crypto gaming' rather than 'web3 gaming,' indicating new outsider interest that he expects will convert to MAU at scale (source: @0xferg on X, Aug 12, 2025). For trading workflows, prioritize scanning news, social mentions, and search trends for the 'crypto gaming' keyword to capture the narrative that sector participants link to user acquisition and MAU growth claims (source: @0xferg on X, Aug 12, 2025). Near term, monitor project communications that emphasize 'crypto gaming' terminology and report MAU changes as potential momentum signals within the narrative trade (source: @0xferg on X, Aug 12, 2025).