List of Flash News about advertising exchange sale
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2025-09-15 16:32 |
Alphabet (GOOGL) Weighed Ad Tech Divestiture as DOJ Seeks Forced Sale of Advertising Exchange — Antitrust Stakes for Traders
According to @business, a Google lawyer said the company considered selling parts of its ad tech business to address antitrust concerns in Europe and the United States, source: Bloomberg @business. The source adds that the U.S. Department of Justice is pursuing a remedy to force the sale of Google’s advertising exchange, which goes further than Google’s contemplated divestitures, source: Bloomberg @business. For traders, the gap between Google’s proposed fixes and the DOJ’s requested remedy underscores ongoing antitrust event risk for Alphabet (GOOGL) tied to potential structural changes in its ads stack as described by the source, source: Bloomberg @business. The source did not reference cryptocurrencies or digital-asset markets; any crypto market impact was not specified, source: Bloomberg @business. |