According to AltcoinGordon, the comparative effectiveness of 100 key opinion leaders (KOLs) promoting a cryptocurrency versus individuals investing in their own holdings and actively supporting the project has significant trading implications. KOL-driven campaigns often result in sharp, short-term price volatility due to rapid inflows from retail traders influenced by social sentiment (source: AltcoinGordon, Twitter, May 2, 2025). In contrast, organic growth from investors who buy and actively advocate for their assets tends to foster more sustainable price appreciation and healthier order book depth, reducing the risk of pump-and-dump scenarios. Traders should monitor wallet activity and social data to distinguish between influencer-driven spikes and genuine accumulation, optimizing entry and exit points accordingly.