According to Paolo Ardoino, Tether will allocate $100 million to advertising on Rumble, announced via an X post on Nov 10, 2025, specifying the spend amount and destination platform. source: Paolo Ardoino on X The announcement provides no timeline, campaign scope, revenue-share, equity involvement, or product-integration details. source: Paolo Ardoino on X Tether is the issuer of the USDT stablecoin widely used in crypto trading. source: Tether Rumble operates a video platform and is publicly listed on Nasdaq under ticker RUM. source: Nasdaq At this time, the only verified catalyst is the $100 million ad commitment on Rumble, with no disclosed changes to USDT mechanics or Tether product features. source: Paolo Ardoino on X