According to a recent tweet by Phantom (@phantom), the popular cryptocurrency wallet provider is engaging its community through a fan art contest. Participants have the opportunity to gain a follow from the company on Twitter by showcasing their best fan art. This initiative not only enhances community interaction but also boosts the brand visibility within the crypto space. By actively involving its users, Phantom is leveraging social media to strengthen its community ties and increase user engagement, which could potentially translate into greater brand loyalty and user retention.