According to Matt Hougan, Sears co-created Prodigy with IBM in 1984 to build an internet shopping portal, underscoring that legacy firms can foresee disruption yet still fail to execute, source: Matt Hougan on X, Nov 12, 2025. For traders, this supports discounting headline premium when incumbents announce blockchain, crypto, or tokenization initiatives until verifiable traction appears in KPIs such as active users, on-chain volumes, and revenue contribution, source: Matt Hougan on X, Nov 12, 2025. A practical approach is to fade initial spikes on incumbent-partnership headlines and reprice only when filings, earnings commentary, or on-chain data show sustained adoption in payments, e-commerce, or brokerage integrations, source: Matt Hougan on X, Nov 12, 2025. Net implication is to overweight crypto-native execution leaders during hype cycles and require higher proof thresholds for legacy firms, reducing headline risk and improving risk-reward, source: Matt Hougan on X, Nov 12, 2025.