According to Compounding Quality on Twitter, the principle of reciprocation—where individuals feel compelled to return a favor after receiving something—plays a significant role in marketing strategies across industries, including cryptocurrency. Trading platforms and token projects often leverage airdrops, bonus tokens, and exclusive access to encourage user engagement and trading activity. These tactics are designed to prompt traders to reciprocate by increasing trading volume or making purchases (source: Compounding Quality, May 20, 2025). Understanding this psychological trigger can help crypto traders recognize marketing tactics and make more informed trading decisions.