According to @adriannewman21, ownership of strong toy, TCG, and sports IP is now more valuable than pure distribution because mass distribution friction is declining, concentrating returns in original IP that can proliferate (source: @adriannewman21). For traders, this suggests prioritizing exposure to companies and crypto projects that control defensible IP catalogs and monitoring catalysts like licensing deals, IP-led game launches, and tokenized IP or NFT royalty initiatives, while underweighting standalone distribution platforms lacking exclusive IP (source: @adriannewman21). Positioning should account for the author's view that very few firms can master both IP creation and distribution tech, so partnership announcements or M&A that combine these capabilities could be re-rating events (source: @adriannewman21). In Web3, the thesis favors NFT and gaming assets with recognizable IP over generic marketplaces, implying news-driven momentum trades around new IP licenses, sports tie-ins, or TCG expansions on chain (source: @adriannewman21).