According to @0xferg, the key Web3 gaming narrative is shifting in direct talks with Web2 businesses toward reward-based user acquisition that aligns player and studio incentives and can grow audiences faster at lower cost, reducing friction versus traditional crypto messaging (source: @0xferg). He reports his team spoke with 50+ Web2 game teams at Gamescom within 72 hours, noting many who avoided “crypto” discussions previously are now eager to explore “rewards” (source: @0xferg). He adds the future of Web3 is becoming studio-centric and that when studios win, they bring their users, reframing adoption drivers around publisher economics (source: @0xferg). For traders, this underscores monitoring reward-driven integrations and Web2 partnership pipelines in Web3 gaming as adoption catalysts tied to this studio-first narrative shift (source: @0xferg).