Leading Kitchen Equipment Provider CKitchen Embraces Cryptocurrencies
Brian Njuguna Jun 05, 2022 16:16
To keep track of evolving market trends, CKitchen, a leading US-based kitchen and restaurant equipment provider, has rolled out a crypto payment option
CKitchen, a leading US-based kitchen and restaurant equipment provider, has rolled out a crypto payment option to keep track of evolving market trends.
Through a strategic partnership with the crypto exchange Coinbase, the firm will permit payments in various cryptocurrencies, such as Bitcoin (BTC), Dogecoin (DOGE), Litecoin (LTC), Dai (DAI), USD Coin (USDC), and Ethereum (ETH).
Having been in existence for 38 years, CKitchen believes the pandemic has accelerated the transition to digital payments. Per the announcement:
“By accepting cryptocurrency payments, the company will also hold the offered options on its balance sheets, signaling a major shift in the commercial kitchen equipment industry. The restaurant industry is likely to switch to decentralized payment methods now more than ever.”
The company also sees crypto payment as a stepping stone towards enhancing customer comfort and satisfaction based on the flexibility rendered. The report noted:
“Since the rise of alternative currencies and blockchain technology, adaptability has regained the center stage for businesses that intend to remain flexible. Taking into account the restaurants and the food entrepreneurs of the future, cryptocurrencies are an unmissable component of a rising tech-influenced economy.”
By laying primary emphasis on customer satisfaction and requirements, CKitchen believes this has been monumental in its existence for nearly four decades. Therefore, the crypto payment option enhances this objective.
According to a recent report by global payments solution provider Checkout.com, the appetite for cryptocurrencies in e-commerce was gaining steam as firms offered more convenient and safer payment methods.
As a result, nearly 70% of merchants acknowledged that the speed with which crypto payments were made and settled had the potential to revolutionize their business models.
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