Online Travel Agencies Booking.com and Travala.com Enters Into Strategic Partnership for Mass Adoption of Crypto
Travala.com, a crypto-friendly travel platform founded in 2017 and Booking.com, an online travel agency established in 1996 have signed a strategic partnership deal that is aimedat encouraging the mass adoption of cryptocurrency.
Travala.com already has over 2 million accommodation listings across over 230 countries and over 90,000 destinations in the world today, and with this new partnership agreement in place, it will incorporate Booking.com’s accommodation listings to its platform.
Following this partnership agreement between the two companies, Matt Luczynski, CEO of Travala.com, said: “This partnership allows our users to access Booking.com’s accommodation listings, as well as the listings from several other leading travel suppliers, which is a fantastic use case for our own AVA token and another huge step towards mass cryptocurrency adoption.”
Travala.com customers can pay for hotels with AVA token,Travala.com's token alongside other 20 leading cryptocurrencies which include: Bitcoin, Ethereum, and other cryptocurrencies, in addition to traditional payment methods.
By recognizing the value inherent in making its vast business available to the developing blockchain and cryptocurrency space, Booking.com has decided to use cryptocurrencies as acceptable forms of payment for bookings. What this means is that customers of Booking.com will henceforth be able to book hotels with the use of AVA, Travala.com's proprietary token, and other 20 cryptocurrencies accepted by Travala.com.
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