unilever
Sky, O2, And Unilever Enter Blockchain Project for Digital Advertising Transparency
Advertisers across the industry are looking for ways to increase transparency in their digital campaigns. Blockchain appears to be a potential solution in this respect. Recently, Sky, O2, and Unilever have joined a blockchain pilot designed to boost digital advertising transparency.
Unilever to Use Blockchain for Transparency and Traceability to Achieve Deforestation-Free Supply Chain by 2023
Unilever, the consumer goods company that owns brands such as Ben & Jerry’s, Dove, Vaseline, Knorr, and other well-known brands, has announced that it will be leveraging blockchain to tackle deforestation.
JICWEBS Blockchain Pilot Project Attracts Four Media Gurus
JICWEBS blockchain pilot project is touted to be a gamechanger in digital advertising as it will optimize transparency, productivity, and trust. This aspect has, therefore, made four media agencies, namely Havas, OMG, Zenith, and Mindshare, to join this initiative.
Electroneum CEO Richard Ells: How ETN Mass Adoption is Empowering the Unbanked
Electroneum is a mobile cryptocurrency that is making serious strides with mass adoption and real-world use in developing nations.