ElevenLabs Expands to Madrid, Targets Spanish AI Market
James Ding Apr 28, 2026 13:46
ElevenLabs opens a Madrid office, hiring sales and engineering teams to support Spanish firms deploying AI. Santander backs the $11B company.
ElevenLabs, the generative AI company valued at $11 billion after its February 2026 Series D funding, is opening a new office in Madrid as part of its push to deepen its footprint in Spain. The company, known for its advanced voice AI solutions, will scale its local sales and engineering teams to help Spanish firms integrate AI into their operations.
The move underscores Spain's strategic importance in the AI voice market. Spanish is the second most spoken native language globally, with 520 million speakers, and Spain itself boasts a linguistically diverse population, including speakers of Catalan, Galician, and Basque. According to ElevenLabs, this diversity demands AI solutions that go beyond generic platforms, offering regionally tailored language models with precise pronunciation and intonation.
"Most large Spanish companies have already piloted AI projects," ElevenLabs noted in its announcement, "but the challenge now is scaling these initiatives into full production." Enterprises such as MediaMarkt, Santa Lucía Seguros, and eDreams ODIGEO are already leveraging ElevenLabs' flagship platform, ElevenAgents, to automate customer interactions across multiple languages and channels. For example, eDreams ODIGEO, one of Europe’s largest travel subscription platforms, uses the technology to handle millions of customer interactions in five languages, achieving double-digit improvements in resolution speed and transfer rates.
The expansion also highlights ElevenLabs’ ability to serve creative and content-related markets. Hollywood actor Matthew McConaughey, for instance, uses the company’s voice-cloning tech to narrate his newsletter in Spanish, broadening his audience while preserving his signature delivery.
This latest move builds on ElevenLabs' rapid growth trajectory. Since its founding in 2022, the company has raised over $800 million in funding, including a recent $500 million Series D round. Santander, one of Spain’s largest banks, participated as a new investor, signaling confidence in the company’s potential to revolutionize voice technology. ElevenLabs’ unique position comes from its in-house development of advanced AI models like Eleven Multilingual v2 and Eleven Turbo v2, distinguishing it from competitors reliant on third-party platforms.
Spain’s AI adoption rates, coupled with its linguistic complexity, make it a fertile ground for ElevenLabs to showcase its ability to optimize customer communications and voice-enabled technologies. As the company ramps up hiring in Madrid, it’s clear that the Spanish market will be a key testing ground for scaling AI-powered voice solutions across industries.
Image source: Shutterstock.jpg)