MINAX and MOVA Public Chain Announce Strategic Partnership to Power a New RWA-on-Chain Ecosystem for Global Brands
Jessie A Ellis Sep 10, 2025 06:56
On August 29, during Bitcoin Asia 2025 in Hong Kong, MINAX Global Brand Exchange and the MOVA public chain announced a strategic partnership to accelerate the tokenization, issuance, and secondary trading of brand-based Real-World Assets (RWA). The collaboration aims to provide new momentum for the digital transformation of global brand assets.
At the “Mova Gala: Mainnet Activation” ceremony, MOVA CEO Wael Muhaisen delivered a keynote titled “From Vision to Reality,” drawing on 25 years of global finance experience: “Inefficient settlement and limited transparency remain core bottlenecks for the industry. MOVA is not just a technical innovation—it’s a bridge between TradFi and Web3, compliance and innovation, the Middle East and global markets.”
MINAX CEO Mr. DengDi attended as a key guest, joining Muhaisen and leaders from Abu Dhabi, the United States, and Asia for a roundtable discussion. Mr. DengDi commented: “MINAX specializes in RWA issuance and trading for global brands and has already listed multiple well-known brand assets. We are impressed by MOVA’s technical strength; its high throughput and built-in compliance framework align closely with MINAX’s needs. Through this partnership, MINAX will further enhance its ability to deliver secure, efficient, and compliant asset digitization services for global brands.”
According to the announcement, the MOVA mainnet delivers 100,000+ TPS and sub-1.5s finality. Its modular architecture supports one-click issuance of diverse digital assets, while on-chain KYC, AML, and audit-trail features provide a robust compliance layer for asset issuance.
Under the agreement signed by Mr. DengDi and Mr. Muhaisen, the partnership will focus on three areas:
- Leveraging MOVA’s technical advantages to streamline on-chain issuance workflows for brand assets.
- Co-developing industry-leading compliance standards for RWA.
- Expanding ecosystem collaboration to enhance liquidity and price discovery for brand assets listed on MINAX.
MINAX has already listed multiple brand-backed assets across luxury, F&B, and cultural & creative sectors. The strategic partnership with MOVA will deepen MINAX’s brand services and deliver more advanced, compliant, and scalable asset digitization solutions for global enterprises.
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