Tesla Adjusts Website Display, Removes Default Gas Savings Estimates
Tony Kim Oct 21, 2025 22:48
Tesla has updated its website to no longer display estimated gas savings by default. Instead, potential savings post-delivery are highlighted, according to Sawyer Merritt.
Tesla has made a significant alteration to the way it presents vehicle pricing on its website. The electric vehicle giant has decided to cease displaying 'estimated gas savings' by default in the vehicle prices, a move that shifts focus towards potential savings available after delivery.
Change in Pricing Display
Previously, Tesla's website included an 'estimated gas savings' figure that was automatically factored into the displayed price of its vehicles. This estimate was intended to highlight the cost benefits of driving an electric vehicle compared to traditional gasoline-powered cars. However, the company has now replaced this default display with a note stating, 'Up to $6,000 potential savings after delivery available,' which appears at the bottom of the page.
Implications for Customers
This change might reflect Tesla's evolving marketing strategy, potentially aimed at simplifying the purchasing decision for consumers by focusing on tangible savings post-purchase rather than speculative estimates. By emphasizing potential savings after delivery, Tesla could be aligning more closely with consumer expectations and regulatory standards.
Industry Context
This move comes amidst a broader industry trend where automotive companies are striving to provide clearer and more transparent pricing structures. Such transparency can be crucial in an increasingly competitive market where electric vehicle adoption is on the rise, and consumers are becoming more discerning about cost and value.
For more details, the information was initially reported by Sawyer Merritt on X.com.
Image source: Shutterstock.jpg)