Search Results for "digital advertising transparency"
DappRadar—Redefining Accuracy and Transparency in the State of Dapps
Skirmantas Januskas is the CEO and founder of DappRadar a website that lists the best Ethereum Dapps and ranks them by DAU (Daily Active Users) showing the authentic acceptance and usability of Dapps. DappRadar recently added full token tracking for EOS Dapps which has reportedly uncovered that the EOS Dapp ecosystem may be undervalued by 1 billion dollars.
Blockchain-Powered Donation Tracking Platform Shanzong Seeks to Propel Transparency Amid Coronavirus Scare
With coronavirus having claimed more than 1,800 lives, capturing vital statistics is fundamental in having it curbed. Shanzong, a blockchain-enabled donation tracking platform, has been established in China to boost efficiency and transparency of giving.
UK Government Wants FCA Oversight on Crypto Investment Advertising
The UK Government has proposed that crypto asset promotions should fall under the scope of the Financial Conduct Authority’s existing oversight and does not require a whole new framework just for digital assets.
Japanese Advertiser Dentsu Offers Influential Manga Comic Critics Blockchain Rewards
A Japanese advertising behemoth, Dentsu has partnered with Kadowkawa ASCII Research Labs to help local content creators on popular streaming apps to gain recognition and have their work critiqued by the public.
Sky, O2, And Unilever Enter Blockchain Project for Digital Advertising Transparency
Advertisers across the industry are looking for ways to increase transparency in their digital campaigns. Blockchain appears to be a potential solution in this respect. Recently, Sky, O2, and Unilever have joined a blockchain pilot designed to boost digital advertising transparency.
How Blockchain Technology is Shaping Digital Advertisements
There are thousands of ads everywhere, in our phones, applications, websites, there is hardly anywhere you would turn to (digitally) today without bumping into an ad, even when using ad blockers. According to Forbes, an average person is exposed to about 4,000 to 10,000 digital ads every day. They aren’t cheap; the standard ads we see every day on our phones cost billions.
Ripple CEO: Global Governments Now See Blockchain Solution to Addressing Transparency and Settlement
Brad Garlinghouse, Ripple CEO, believes most governments consider blockchain technology a game-changer as it solves frictions like transparency and settlement that were a headache in yesteryears.
Ukraine's Draft Bill on Digital Currencies Undergoes First Parliamentary Hearing
Ukraine's proposed draft bill for regulating digital assets in the country has passed its first parliamentary hearing.
Arca Digital Asset Investment Firm Gets Approval from SEC to Tokenize US Treasury Bonds
Los Angeles-based digital asset investment firm Arca has launched trading for its new digitized security investment product that runs on the Ethereum blockchain.
KFC Opts for Blockchain-Based Media Buying and Digital Advertisements for its Middle East Customers
KFC, a leading American fast food chain, seeks to change the face of the quick-service restaurant (QSR) sector by establishing a blockchain platform in the Middle East for more transparent and efficient media buying and digital advertisements.
New Crypto Fraud Scheme In South Korea: What Rules Are in Place to Stop False Advertising?
The Ponzi scheme disguised as a crypto platform managed to acquire over $380 million USD for the CEO and other company staff. Corner Up was promising estimated returns of up to 200% to investors for each investment made.
People's Bank of China Seeks to Prohibit the Creation of Digital Tokens
The People’s Bank of China (PBOC) is calling for public opinion or feedback in line with its plans to revise its extant banking laws