Circle (USDC) Inks Revenue Deal with Bybit Amidst Fierce Backlash Over Anchorage Digital Delisting

According to @zachxbt, Circle has established a revenue-sharing agreement with the crypto exchange Bybit to drive adoption of its USDC stablecoin, similar to existing deals with Coinbase and Binance. Sources indicate these partnerships are a core strategy for Circle to compete with Tether (USDT) and new entrants like Global Dollar (USDG). This development comes as crypto custodian Anchorage Digital announced it is phasing out support for USDC and Agora's AUSD, citing internal risk assessments related to issuer concentration. However, this move has drawn sharp criticism from industry leaders, including Agora's Nick Van Eck and Coinbase's Viktor Bunin, who accuse Anchorage of a conflict of interest as it directs clients to USDG, a stablecoin in which Anchorage is a founding partner. In response to the delisting, other major firms like custodian BitGo and prime broker FalconX have publicly reaffirmed their continued support for USDC and AUSD, potentially limiting the market impact for traders. The USDCUSDT pair is currently trading at $0.9997, slightly below its peg, amidst this heightened competition.
SourceAnalysis
The stablecoin market is becoming an increasingly contentious battlefield, highlighted by two major, contrasting developments. On one side, Circle is aggressively expanding its footprint through strategic revenue-sharing agreements, most recently with the world's second-largest crypto exchange, Bybit. On the other, federally chartered crypto bank Anchorage Digital has made the controversial decision to delist Circle's USDC, citing risk concerns, a move that has drawn swift and fierce backlash from the industry. For traders, these events offer a crucial glimpse into the shifting power dynamics of the $250 billion stablecoin sector and the resilience of its key players.
Circle's Strategic Alliances vs. Anchorage's Contentious Delisting
According to individuals with knowledge of the matter, Circle has entered into a revenue-sharing deal with Bybit, aiming to bolster the adoption of its nearly $62 billion USDC stablecoin. While the specific terms remain private, this move mirrors Circle's long-standing, lucrative partnership with Coinbase, where it shares 50% of the yield generated from USDC's reserves. This strategy is central to competing with Tether (USDT), which dominates the market with a supply of about $160 billion. Circle's pre-IPO filing revealed the extent of these incentives, noting a $60.25 million up-front payment to Binance, supplemented by monthly fees linked to the SOFR rate. An infrastructure expert commented, "You should assume any exchange that has some material amount of USDC has an agreement with Circle," underscoring a widespread strategy to embed USDC deep within the crypto trading ecosystem.
In stark contrast, Anchorage Digital announced it would phase out support for USDC, along with smaller stablecoins AUSD and USD0, directing institutional clients towards the Global Dollar (USDG). Anchorage justified this by releasing a "Stablecoin Safety Matrix," which gave USDC a low score of 2 out of 5 for regulatory oversight and reserve management. The report criticized Circle for having "no substantive prudential oversight" and pointed to the concentration risk of holding about 15% of its reserves in cash at banks, referencing the temporary USDC depeg in March 2023 when Silicon Valley Bank failed. This move, however, was immediately met with accusations of a conflict of interest, as Anchorage is a founding partner in the consortium behind USDG, which shares revenue among its backers.
Industry Rebuke and Market Reaction
The backlash against Anchorage was immediate and severe. Nick Van Eck, whose firm Agora issues AUSD, called the move "unserious and bizarre," accusing Anchorage of publishing false information to delegitimize competitors while failing to disclose its economic interest in USDG. Viktor Bunin, a protocol specialist at Coinbase, labeled the safety matrix an "obvious hit piece." Support for Circle came from across the industry. Chen Fang, Chief Revenue Officer at BitGo, confirmed, "For the record, BitGo is not dropping USDC support." Similarly, Joshua Lim of FalconX emphasized that his firm is "ready to support clients using AUSD and USDC," highlighting their long-standing partnerships. Circle itself defended its robust compliance and transparency, noting it was the first stablecoin issuer to comply with the EU's MiCA regulations.
Trading Analysis and Market Implications
Despite the pointed criticism from a federally chartered bank, the market's reaction has been muted, suggesting traders view Anchorage's decision as an isolated business maneuver rather than a systemic threat to USDC. The critical USDC/USDT trading pair remained remarkably stable, trading at approximately $0.9997 with a 24-hour volume of over 640,000 USDT. This lack of volatility indicates strong market confidence in USDC's reserves and Circle's operational integrity. The broader market sentiment is decidedly bullish, with Ethereum (ETH) surging 6.47% to a high of $2,797.96 and Bitcoin (BTC) climbing 2.23%. This positive momentum has likely absorbed any potential negative impact from the Anchorage news. The ETH/BTC pair also saw a significant 4.8% increase, suggesting capital rotation into Ethereum, a positive sign for USDC, which is a cornerstone of the DeFi ecosystem built on it. For traders, the key takeaway is USDC's proven resilience to FUD (fear, uncertainty, and doubt). The event reinforces that in the stablecoin wars, deep liquidity, widespread exchange integration, and a trusted track record are far more critical than the opinion of a single, arguably conflicted, custodian.
ZachXBT
@zachxbtZachXBT is an Pseudonymous independent on-chain sleuth who is popular on revealing bad actors and scams in the crypto space