MIDDLE EAST
Middle East
KFC Opts for Blockchain-Based Media Buying and Digital Advertisements for its Middle East Customers
KFC, a leading American fast food chain, seeks to change the face of the quick-service restaurant (QSR) sector by establishing a blockchain platform in the Middle East for more transparent and efficient media buying and digital advertisements.
Middle East
Mashreq Bank and DIFC Launch First KYC Blockchain Platform in UAE
Dubai International Financial Centre (DIFC) and Mashreq Bank announced the launch of the region’s first blockchain data-sharing platform which went live on March 1.