SCUDERIA FERRARI
Scuderia Ferrari
Ferrari Terminates Crypto Sponsorship Before 2023 Formula One Season
Ferrari lost $55 million by ending its multi-year partnerships with Velas and Snapdragon before the 2023 season. The 2021 Ferrari-Velas alliance included NFTs and other attempts to engage fans. After canceling its cooperation with FTX, Mercedes lost $15 million.