Animoca Brands and ProvLabs to Launch NUVA for Tokenized Real-World Assets
Alvin Lang Aug 07, 2025 11:13
Animoca Brands partners with ProvLabs to develop NUVA, a marketplace for tokenized real-world assets, leveraging Provenance Blockchain's $15.7 billion RWA pool.
Animoca Brands and ProvLabs Partner for NUVA Marketplace
Animoca Brands, a leading player in the Web3 space, has announced a strategic partnership with Provenance Blockchain Labs (ProvLabs) to develop NUVA, a marketplace designed to enhance access to tokenized real-world assets (RWAs). This collaboration was revealed on August 7, 2025, and aims to leverage the Provenance Blockchain's significant asset pool of over $15.7 billion, according to Animoca Brands.
NUVA's Innovative Approach to Real-World Assets
NUVA is set to be a chain-agnostic vault marketplace, providing a curated selection of vaults from top asset issuers. These vaults will feature distinct yield strategies and risk profiles, accessible to a broad range of investors, from retail to institutional. Notably, the marketplace will allow asset issuers to tokenize and distribute their assets globally, opening up new channels of distribution.
The platform is built on the Provenance Blockchain, specifically designed for financial services. It will initially offer vaults like nuYLDS and nuHELOCs, backed by Figure Technologies' industry-leading digital assets: YLDS, the first U.S. SEC-registered yielding stablecoin, and HELOCs, a pool of high-quality home equity loans.
Strategic Roles and Future Plans
In this partnership, Provenance Blockchain Labs will focus on the product and infrastructure development of NUVA, while Animoca Brands will leverage its extensive Web3 ecosystem and institutional relationships to drive the marketplace's go-to-market strategy, tokenomics, and listing.
NUVA is scheduled to launch in the fourth quarter of 2025 and plans to issue a governance token to align participants within the ecosystem. This token will provide governance rights, staking rewards, and other utilities.
Industry Leaders' Perspectives
Yat Siu, co-founder and executive chairman of Animoca Brands, highlighted the potential of tokenized RWAs, projected to be worth up to $30 trillion by 2030. Siu emphasized the importance of making institutional-quality assets more accessible across a unified, multi-chain ecosystem, aiming to set the stage for a new era of user-owned financial networks.
Anthony Moro, CEO of ProvLabs, expressed that this partnership is a significant development for the RWA industry. He noted that combining Animoca Brands' Web3 community with Provenance Blockchain's asset pool will drive the next generation of financial innovation.
Mike Cagney, executive chairman of Figure Technologies, expressed excitement over NUVA's decision to launch using Figure's assets, noting the platform's potential to expand decentralized finance (DeFi) by leveraging Provenance Blockchain's unique capabilities.
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