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How Blockchain Technology is Shaping Digital Advertisements

How Blockchain Technology is Shaping Digital Advertisements

There are thousands of ads everywhere, in our phones, applications, websites, there is hardly anywhere you would turn to (digitally) today without bumping into an ad, even when using ad blockers. According to Forbes, an average person is exposed to about 4,000 to 10,000 digital ads every day. They aren’t cheap; the standard ads we see every day on our phones cost billions.

3 Ways Blockchain is Transforming Cybersecurity

3 Ways Blockchain is Transforming Cybersecurity

Blockchain technology ensures that data is stored in immutable distributed ledgers and it can be instrumental in enhancing cybersecurity by averting DDoS attacks, authenticating downloads, and offering consensus mechanisms.

Google Integrates Blockchain Technology to Root Out Fraudulent Actors

Google Integrates Blockchain Technology to Root Out Fraudulent Actors

Google claimed that they started integrating blockchain technology into their exchange is security theater, since they would essentially write themselves out of the deal between advertisers and publishers if Google were to create an immutable, open, distributed public ledger for its exchange.

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