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Sky, O2, And Unilever Enter Blockchain Project for Digital Advertising Transparency
Advertisers across the industry are looking for ways to increase transparency in their digital campaigns. Blockchain appears to be a potential solution in this respect. Recently, Sky, O2, and Unilever have joined a blockchain pilot designed to boost digital advertising transparency.
UK Government Wants FCA Oversight on Crypto Investment Advertising
The UK Government has proposed that crypto asset promotions should fall under the scope of the Financial Conduct Authority’s existing oversight and does not require a whole new framework just for digital assets.
How Triffic is Gamifying Advertising for Local Businesses
Entering the world of cryptocurrency can be a daunting prospect for newcomers, with several practical and psychological barriers to overcome. Most people who’ve heard of Bitcoin are aware of its notorious volatility, and in some cases, of negative headlines associated with cryptocurrencies, such as the risk of hacks and losing private keys.
Thailand Tightens Crypto Advertising Rules after Crypto Zipmex Bankrupted
Thailand has announced new measures to regulate cryptocurrency advertising in order to protect investors from being misled into buying risky crypto products.
Crypto Firms Spent Over $3B on Sports Ads, Research Shows
A study conducted by Safe Trafe Binary Options shows crypto firms are eyeing this sector to harness a new generation of investors, spending over $3 billion dollars this year alone.
Facebook Sues Bangkok 'LeadCloak' Software Developer Over Alleged Crypto Scams and Bogus COVID-19 Data
Facebook has sued a Bangkok software engineer whose firm offered software designed to bypass ad review systems and push deceptive ads to run on the media platform.
Google Struggles with Ad Revenue as Crypto Firms Reduce Spending
Alphabet said that reduced ad spending by crypto companies has hurt Google's revenue growth during the third quarter of 2022.
News Industry Grapples with Financial Woes and AI Disruption
The news industry faces declining advertising revenue, declining subscriber growth, and AI-driven disruptions, necessitating strategic shifts and legal disputes to adapt to digital advertising trends.
US Supreme Court Steps In On Coinbase Customer Contract Dispute
The US Supreme Court is set to decide on a contract dispute between Coinbase and its customers, potentially impacting user agreement drafting and enforcement in the digital currency trading sector.
Google Updates Advertising Policy on NFT Gaming
Google has updated its policy on advertising for blockchain-based games involving non-fungible tokens (NFTs) from September 15, 2023. Advertisers can promote NFT games that allow players to purchase in-game items, but must adhere to Google's "Gambling and games policy" and receive proper Google Ads certification. Google has also allowed crypto and NFT-related products on its Play Store, promoting blockchain integration in mainstream gaming.
Blockchain Based Ad Networks Represent the Future of Advertising
The crypto vertical is a highly converting arena for ad marketing networks. They heavily push crypto to their network of affiliates, taking on a variety of digital exchanges and wallets on the advertiser side of the equation.
Foodpanda Goes Blockchain for Digital-Out-of-Home Advertising Enabled by the Zilliqa Blockchain
The aim of the new blockchain-enabled pilot has been identified as being present across offline moments when consumers make their decisions on food delivery.
How Small Businesses can use Blockchain?
Here are some of the best ways small businesses can use blockchain without burning a hole in their pocket.
Facebook, Google, Twitter Face $600 Million Class Action Lawsuit Over Cryptocurrency Ad Ban
The trio of Facebook, Google and Twitter have been slammed by a $600 million class-action lawsuit by a group of companies and individuals backed by Sydney based JPB Liberty
JICWEBS Blockchain Pilot Project Attracts Four Media Gurus
JICWEBS blockchain pilot project is touted to be a gamechanger in digital advertising as it will optimize transparency, productivity, and trust. This aspect has, therefore, made four media agencies, namely Havas, OMG, Zenith, and Mindshare, to join this initiative.
New Crypto Fraud Scheme In South Korea: What Rules Are in Place to Stop False Advertising?
The Ponzi scheme disguised as a crypto platform managed to acquire over $380 million USD for the CEO and other company staff. Corner Up was promising estimated returns of up to 200% to investors for each investment made.
Microsoft Patents Cutting Edge Human-Powered Crypto Mining System
Microsoft has filed for a patent for a cryptocurrency mining system that will leverage the data collected from people as they interact with advertising or exercise.
Japanese Advertiser Dentsu Offers Influential Manga Comic Critics Blockchain Rewards
A Japanese advertising behemoth, Dentsu has partnered with Kadowkawa ASCII Research Labs to help local content creators on popular streaming apps to gain recognition and have their work critiqued by the public.
ISIS Is Not Hoarding $300M in Bitcoin War-Chest, Reports Chainalysis
Over the past week, the comments of a counter-terrorism think tank Director have indicated that ISIS has been using cryptocurrency platforms to conceal donations and bypass financial security measures and could be hoarding close to 300 million in Bitcoin. Experts initially made the revelation after identifying an increase in advertising for donations. However, a recent report from Chainalysis suggests that there is no evidence of ISIS's 300million BTC war-chest.
How Blockchain Technology is Shaping Digital Advertisements
There are thousands of ads everywhere, in our phones, applications, websites, there is hardly anywhere you would turn to (digitally) today without bumping into an ad, even when using ad blockers. According to Forbes, an average person is exposed to about 4,000 to 10,000 digital ads every day. They aren’t cheap; the standard ads we see every day on our phones cost billions.
Jul 17 Trading Analysis: Even the best pandemic stock couldn't move the needle on earnings
BTC continues to snooze while ALTs continue to put on their dancing shoes with some DeFi names tracking double digit gains on a daily basis this week. If DeFi isn't enough, payments segment is also getting a bid on with Stellar making an announcement that they will be made available on Samsung mobile phones. So what if crypto celebrities and company twitter accounts got hacked, Bitcoin just had another free advertising campaign courtesy of these hackers. Bank of Thailand is also making greater progress in its central bank digital currency as it heads into Phase 3.
Australian Business Icon Dick Smith Threatens The Guardian With Lawsuit Over Bitcoin Scam Ads
Australian entrepreneur Dick Smith is threatening The Guardian with legal action after it hosted ads linked to fake news of Smith supporting a Bitcoin and crypto scam.
KFC Opts for Blockchain-Based Media Buying and Digital Advertisements for its Middle East Customers
KFC, a leading American fast food chain, seeks to change the face of the quick-service restaurant (QSR) sector by establishing a blockchain platform in the Middle East for more transparent and efficient media buying and digital advertisements.